For almost a decade, we at Softerize worked with a total focus on engineering. Plenty of development, plenty of features and... very little marketing.

That journey, which began back in 2016 with a major challenge at Burger King (today Zamp), allowed us to grow from a project company into a robust SaaS.

Along the way, we earned the trust of giants such as McDonald's and IMC (Pizza Hut, KFC, etc.).

Now, in 2026, we are starting a new stage.

With the unique experience of serving 3 of the largest foodservice chains in Brazil, we are ready to claim our position:

We are not (just) a checklist.

We are the premium, specialist suite for Retail Operations management in the foodservice sector.

We are going to share, in a far more direct way, everything we have built and learned along this journey.

I invite you to follow this new phase on our LinkedIn page: Softerize